Aldi’s Passionate, Cultlike Following Fuels Its Rapid Expansion Plans

“It feels like I’m at a bougie store, but I’m not paying bougie prices,” one shopper said of the discount grocer, which is set to open hundreds of stores as consumers look to save and buy organic.Shoppers checking out groceries on the opening day of a new Aldi store in Westlake, Fla., last month.